It may seem odd at first to create a company page for a personal brand or a coaching business managed by one person. However, the benefits are present and you should make the most out of them.
Most business owners know that LinkedIn is a powerful platform for networking and building relationships. But what many don't realize is that LinkedIn can also be a great tool for marketing their businesses. In fact, research has shown that business owners who create company pages on LinkedIn see an almost 40% increase in engagement.
Many coaches I know settle with having an optimized profile on LinkedIn but, when you want to grow your business online, one of the main things you need to do is stand out from the competition. Creating and maintaining a LinkedIn company page is one way to do this. Plus, there are some great benefits that come with having a LinkedIn company page.
The main benefit of having a company page are that it:
Helps you build thought leadership and credibility in your industry
Enables you to share content that promotes your brand and drives traffic back to your website
Gives you insights into how people are engaging with your brand on LinkedIn
Allows you to run targeted LinkedIn ads
Helps you grow your personal LinkedIn account by reposting the publications on the company page or by simple interactions with your main account.
Follow these simple tips, to ensure that your LinkedIn company page is working for you and your business!
Keep the information up to date. Your LinkedIn company page is like your business's online resume. Make sure it's always up to date and accurate, with the latest information about your products, services, and team members.
Use rich media. LinkedIn is a visual platform, so take advantage of that by using rich media like images, videos, and infographics on your company page that are unique to your brand.
Be active. Your LinkedIn company page is only as good as the content you post on it. Make sure to regularly update your page with fresh, relevant content that will engage and inspire your audience.
Monitor and respond to activity. Keep an eye on the activity on your company page, and be sure to respond to any comments or questions in a timely and professional manner.
Grow your audience. Invite contacts, clients, and colleagues to follow your page and help you spread the word. The best way to motivate people to follow your company and help you promote it is to incentivize them in a way that is not of high cost to you but of high benefit to them!
If you're still not convinced, consider this: by creating a company page, you're making it easier for potential clients to find and learn about you and your business. And that can only be a good thing.
So if you're in the coaching business, or any other type of business where personal branding is important, go ahead and create a LinkedIn company page. You won't regret it.