Is it possible to find convertible leads on LinkedIn?
Most LinkedIn users believe that its only use is recruitment or exposure. However, according to some interesting data, this platform has helped many coaches and similar service providers to find and convert leads all over the world.
LinkedIn has grown over the past decade and has become a staple when it comes to finding professional connections. With a total population of 660 million, it is easy to see why it is such an important space to share knowledge and, more often than not, look for someone with a specific skill set.
Coaches should feel right at home here as it allows them to know their potential clients better before engaging.
Not only do they have access to the academic and professional background of their leads but they can also see their interactions to learn more about their interests, world views and opinions.
I want to share some tips on how to make the most out of the platform so you can convert your leads into clients!
LinkedIn has strict policies to protect their users which makes it a safe space for everyone. This makes the first impression very important as they tend to take business seriously here. Make your first interaction truly meaningful, no matter how you choose to do it.
This platform (like any other) has a social element in it that shouldn’t be forgotten. Take a minute and get to know your clients; see their latest achievements, posts and comments in order to truly create value for them and share meaningful content.
Being direct can pay off really well if you consider the two steps mentioned before. Dropping a powerful and customized message that is not too long and unnecessarily verbose can be the perfect start. Tell and show them how you can add value to them without being spam-y.
Although it is very important to make significant connections, it is also equally important to have a strong SEO optimized LinkedIn profile. Sometimes leads will find you while looking at your publications or by references of the search tool.
After putting this plan together, be consistent in your outreach. You will notice how turning your potential leads into clients will become a reality.
Let me share some insight with you so it is easier to understand why the investment in time and resources will truly make a difference:
By 2020, 17% of the total population of LinkedIn are CEO’s or Presidents. Another 20% of them are Officers of diverse nature (CMO, CTO, COO, etc). This translates into 150 million potential leads all around the globe.
Entrepreneurs and leaders are also an important part of the demographic. Most of them tend to look for opportunities to expand their brands or strengthen their skills, which makes them a perfect opportunity for business. They are also among the most active users.
One recent movement that has taken flight on LinkedIn is the academic side. Many professionals offer mentorship and coaching to users in the platform. Some of them are 1-on-1 programs while others offer more of a “classroom” style. This niche is expected to grow in the future.
I can't stress enough the importance of interacting and making yourself relevant. Give recommendations, comment on other’s achievements, overall be a positive force that everyone wants to have in their network. Leads and clients will find you if you mark yourself as an important part of their life.
LinkedIn is a powerful platform that has a lot of utility for those who wish to explore it. There are a lot of strong connections waiting out there that can turn themselves into valuable clients. However, you must take the time to create valuable offers that truly make you stand out. This investment will pay itself in no time when done right.
Remember, not every lead will turn into a client, but your best clients will start just as any lead. Giving the best of yourself during the connecting process to each of them will be the deciding factor for them.