To understand ‘what’ they buy requires you to understand WHY they buy first. People buy coaching if their perceived value is higher than their investment.
The key is to never underestimate the power of perception! People buy with their feelings. To best sell your coaching services you need to:
1. Offer a professional, valuable solution to your client’s problem
2. Make sure they feel much more value than the price
3. Focus on their ‘felt experience’ as this is the component which will set you apart from your competition.
This seems easy. But it’s not. I’m here if you want to more info.