The best coaches I know all do 1 thing and 1 thing only.
They are consistent in following 3 key principles.
1. They build a strong brand around themselves
2. They have a strong online presence
3. They know how to grow and leverage their network
There are many fantastic coaches out there with no or too little work
Focus on the above 3 principles and you will see how well it works. But beware that they only really work in combination. You’ll start seeing a change over time, so don’t be impatient. Be consistent.