Why is the engagement in my LinkedIn blog so inconsistent with no solid numbers?
We have talked about having a blog before and hopefully you are on the right track already, creating entries and posting all your awesome insights online. However, you might notice that the engagement is not good or it is somewhat inconsistent so, how can we fix that?
First of all, pat yourself in the back because you are daring to ask the questions and do the job that not everyone has the initiative to do. But, if you are not reaching your ideal numbers just yet, do not worry. There are many ways to improve your work and reach more people in less time.
The first stop is going to be improving your existing posts in order to boost the content you have already created. After we have optimized that, we can think on future posts so you can polish any future content that you decide to release.
Find the posts, blogs, and images that you consider more relevant from your profile and make sure to share them using your company page. These pages react differently to the algorithm when compared to personal profiles, thus giving you more engagement.
Make sure to use hashtags in your favor. Select 3 of them with different density on the platform (low, mid and high) and add them in the comment section if you missed them in the post. I also encourage you to create your personal hashtag so interested parties can find all of your work on LinkedIn.
When creating new content, make sure that it follows a logical structure that correlates to the others. You can release content based on your current cases of study, calendar dates, or just narrating your life story. This creates a logical sense that encourages other users to follow you or to return to see the next page in the book.
Once all of this is in place, you must remember the number 1 priority, being regular with your content. The best way to reach a balance point in the platform is by having a regular posting schedule. If followers and interested parties are aware of this, they can anticipate your posts while also building expectation.
Although having a professional focus, LinkedIn is at its core, a social network. This means that many of the insights you apply to Instagram and Facebook apply here as well. However, here are some strategic tips that will allow to enhance the strategies even further
Most LinkedIn users follow between 3 to 6 Hashtags in the platform, this is one the main filters for the content they see in their landing page. This is why it is so important to choose the appropriate hashtags for your niche.
Sadly, the blog tool on LinkedIn has seen a steadily decline in the last couple of years in its use. However, all of the users who stopped reading articles are more active in the posts associated with their fields. The best strategy here is to create impressive posts that invite people to jump into your blog.
Images are very powerful. On average a LinkedIn member will navigate the feed for a maximum of 10 minutes before jumping to their messages or other sections. This means that you have roughly 3 seconds to make them engage with you. Use images wisely to snatch their attention before others!
Even though posting regularly is a rule, doing so ensuring quality is law. Content needs to be regular but always significant or, at the very least, relevant for potential leads. This is the secret formula to keep your engagement in solid numbers.
Creating blogs or content for LinkedIn may be intimidating due to the amount of details that need to be considered. However, once you have done a couple of entries you will see how easy it gets with practice.
Also, the first decisions are the most important. When you get to know your niche and leads, you will see how easy it is to find the right hashtags and interesting topics they want to learn. Remember, you are the expert and you have the knowledge they seek!