Why should I write a blog?

You should write a blog to improve your visibility online.

Why should I write a blog?
Why should I write a blog?

Having a strong online presence means a lot to your branding and the best way to do it is by having a professional blog! You can introduce yourself, your business, share valuable content and stay connected with your clients all in one single place.

One thing that you need to know is that to stay relevant and competitive in today's world it is necessary to have more than just a nice website or a professionally designed page on LinkedIn.

You need to make yourself a knowledge base, and one of the best ways to achieve this is by starting a professional blog on your website.

Having a blog gives you the perfect opportunity to become a strategic source of knowledge. It may sound like a lot of work at first but I will give you some tips to make your life easier.

Once you get the ball rolling, you’ll be a master in no time.

  • Write your entries around certain keywords you want to highlight and that are related to the main idea. If you are familiarized with SEO, you will understand right away how to do it. If not, a powerful tip is making sure that you use these words in your title and topic sentences.

  • Always introduce an adequate alt text to describe your images. This not only helps visually impaired readers but it also contributes to your SEO.

  • It has been noticed by media outlets that 60% of the people who read blogs and news online prefer to do so on their mobile phones. Therefore, photos should be kept simple so they don’t give them problems when visualizing them on their small screens.

  • Make sure you have added a meta-text to your blog as it empowers, even more, your SEO. This also makes users feel invited to read your blog as they can easily decide with the extract if you talk about what they are interested in.

After studying blogs created and managed by coaches, I have learned some interesting facts about it. I will share with you some of the most important insights I have noticed in the past and that are definitely part of my professional blog.

  • When you want to coach in a specific niche (technology, fitness, investment) having a blog creates a sense of authority and knowledge that may help you better represent your brand. You know you are an expert but you need others to trust you first.

  • With a well-developed blog, you will build a valuable audience in no time. Not only they will increase the traffic over your funnels but they will also use you as a reference when in doubt. This will naturally lead to a more organic relationship.

  • If your content is good and engaging, your readers will surely share it in their profiles and platforms, thus increasing your reach in a passive way. Make sure you have this option activated and working properly.

  • When enough content has been posted on your blog, you can start thinking about transforming it into different tools to increase your influence even more. You can turn it into a newsletter for subscribers or even your first official book!

Most coaches might feel overwhelmed by the possibility of adding a blog to their already complicated routine but fear not. You will see great results once you start making a habit of it.

Also, if you feel that you have clear ideas but lack the time to transform them into text, you can always ask us to help you.

I’ll share with you the blog format I use (which proved invaluable during my journey). I trust it will also help you a lot and I hope it works as a positive motivator to help you get started.

Simply contact me to learn more: gordana@coachpulse.com

#Blogwriting #CoachPulse #PersonalBranding