One thing that you need to know is that to stay relevant and competitive in today's world it is necessary to have more than just a nice website or a professionally designed page on LinkedIn.
You should write a blog to improve your visibility online, showcase competence, add value to your audience and boost your SEO.
Having a blog gives you the perfect opportunity to become a strategic source of knowledge. It may sound like a lot of work at first but I will give you some tips to make your life easier.
Online presence means a lot to your branding and the best way to do it is by having a professional blog that you can promote on various social media channels. You can introduce yourself, and your business, share valuable content and stay connected with your clients. To become a thought leader your content matters!
Improve your visibility online, showcase your competence, and add value to your audience while boosting your SEO. All of these factors together can help you attract more clients and grow your business.
If you are not sure where to start, or what to write about, here are some ideas:
-Share your story and why you do what you do
-Write about your process and how you work with clients
-Offer helpful tips related to your industry
-Provide resources that your clients can use
-Highlight the successes of your business or your clients
-Talk about the challenges you have faced and overcame in your business
Whatever you decide to write about, make sure it is well researched and provides value to your reader. No one wants to read a blog that is full of fluff or regurgitated information.
Be creative, be authentic, and most importantly be helpful!
Once you get the ball rolling, you’ll be a master in no time.
Did you like this post?
We offer updates to all our clients to keep them informed about what's currently trending in the marketing world of entrepreneurs, coaches and consultants.
Not a client yet? No problem. Join our community to benefit from this complimentary service.